Fast food restaurants or (Quick Service Restaurants as they are called in the industry), are beginning to hear the cry for more meat-less options.
Beginning February 12, Chipotle will begin serving tofu! They will be testing a new product – Sofitas, in seven of their San Francisco stores. Sofritas are described as “shredded tofu braised with chipotle chilies, roasted poblanos and a blend of aromatic spices”” And even better, they will be made with organic tofu. from the local Hodo Soy Beanery
Photo from chipotle.com
According to Chipotle founder, chairman and co-CEO Steve Ellis,
“Sofritas is a very different menu item not just for Chipotle, but for any fast food or fast causal restaurant. It was really conceived with vegetarians and vegans in mind, but it’s so delicious that we believe it will have a broad appeal on taste alone.”
There is even a Facebook Page, Chipotle Give Us Tofu that was started in 2009. I guess they listened to their consumers.
If this is a hit, Chipotle plans to offer Sofitas in their 1400+ stores nationwide. I hope it makes to New Hampshire!
How long do you think it will be before we have McVeggie Burgers?